Job Openings >> Digital Marketing Manager
Digital Marketing Manager
Summary
Title:Digital Marketing Manager
ID:1003
Department:Marketing
Description

We have an immediate opening for an experienced Digital Marketing Manager to drive a full range of online acquisition strategies. This is a full time, on-site position.

The Digital Marketing Manager will need to seamlessly execute multiple parallel campaigns, track their performance and identify new opportunities in increase online conversions (sales).

This role requires strengths in creative development, project management, strategic thinking, and the ability to work cross-functionally and has a passion for effective performance marketing that incorporates direct marketing best practices for online acquisition via search (PPC & SEO), email, social, display, and more!

This is a great opportunity for talented digital marketer who desire to advance their career in the field of digital advertising.
 

Job Responsibilities:

-          Determines target audience, devises campaign, and launches digital marketing campaigns to create sales, subscribers and drive incremental revenue per customer for the business

-          Manage digital media marketing campaigns that will cover all target groups including prospects, existing customers, inquirers and formers but will primarily focus on prospects

-          Manage and grow online acquisition campaign through SEM (PPC & SEO), Email, Affiliate and Display campaign performance through creative concept testing, price/offer, copy/messaging and landing page testing and optimization

-          Manage agencies, partners/vendor relationship as well as recruiting new display partners

-          Manage the day to day digital campaign process including negotiation, creative request, trafficking, approving, scheduling and tracking

-          Lead programs, manage resources, and execute on customer acquisition strategies/plans

-          Analyze and track data to maximize the performance of each campaign to achieve revenue, profit and quality targets

-          Continuously research, identify and execute on testing new online marketing channels to drive traffic and revenue

-          Become the internal subject matter expert for online acquisition strategies and tactics

Desired Skills and Experience

Qualifications (You're a master at your craft):

-          Bachelor's degree with 3-5 years’ experience in marketing/advertising.

-          Minimum of 3 years’ experience with marketing campaigns especially in Paid Search (AdWords, BingAds) and Organic Search

-          Significant experience deploying, analyzing, and iterating on complex marketing campaigns

-          Proven experience with web analytics tools such as Google Analytics(CRM and marketing automation platforms is a plus)

-          Proven experience with analyzing and deploying email marketing campaigns with rigorous planning, testing, and optimization tactics

-          Knowledge of HTML/CSS and website administration

-          Very strong skills in Microsoft Excel, Word, PowerPoint and other MS Office software

-          Superlative writing skills with impeccable grammar

-          Passion and enthusiasm for digital experiences

-          Strong data analytic skills with deep understanding of segmentation principles

-          Strong communication skills and effective conflict resolution skills, while maintaining ability to challenge thoughts and ideas

 

 

Lunada Biomedical is a pioneer in the field of natural health and wellness.  Our drug-free products are clinically proven to support health and promote longevity. Having the highest ratings at BBB (Better Business Bureau), we take pride in being involved with our employees, customers and communities.

We believe in hiring the very best. Recognizing that employees are at the core of our success, Lunada Biomedical recruits and retains highly qualified and motived individuals, creates an environment where they can achieve their best. Here are more reasons to join our team:

  • Conveniently located off 405 on Sepulveda Blvd.  providing free parking for employees
  • Being a part of a team where fun and work coexist and where all of the employees birthdays are celebrated  
  • Located right across the street from the finest in shopping and dining
  • Company offers discounts for gym membership
  • Benefits package including medical coverage and 401K
This opening is closed and is no longer accepting applications
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